5pm
Lijm Amsterdam
TopicTree

We are a data-driven
content group

AMSTERDAM
Cape Town
STOCKHOLM
Warschau
Milan

content is everywhere

And so are we. From five countries, we’re creating effective content for all relevant platforms. We do this with data. No complex excel sheets or boring 0s and 1s. No, human behavior kind of data. About your target audience. We combine it with creativity – this is how we create content that your audience actually wants to see.

content is everywhere

AMS
CPT
STO
WAR
MIL

introducing… the sweet spot

Where the worlds of facts and imagination meet.

how we roll

One central approach with data as the common thread.

With data on your audience we find your sweet spot. Where your target group is, but your competition isn’t.

We produce a cool format or creative concept, tailored to different platforms.

We blow up your sweet spot. With organic and paid distribution, we ensure reach at the right time.

We reach the right KPIs. With data research we measure and optimise your results.

different teams working as one

Our different agencies each have their own expertise. We unite as a content group – connected by the same data-driven approach.

CONTENT, DATA & STRATEGY

YOUTUBE

SOCIAL

TopicTree

VIDEO TECH

team5pm glass logo

youtube

Powered by 5pm

The right attention from the right target group with data-driven YouTube content.

social

Powered by Lijm Amsterdam

This is how your brand stands out amidst the crowd of social content.

online commercials

Make more impact with commercials that fit the online world

our expertises

From YouTube to online commercials and social – with specialized knowledge we make content your audience actually wants to see. On platforms they actually use.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

directionals

  • social
    youtube

    The Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality TV series but with an online vibe.

  • social
    youtube

    With our tool topictree HEMA knew what they needed to make content about. The Hema Helps series dominated not only Google and YouTube, but also TikTok with top rankings.

  • youtube

    The data-driven YouTube series Sterren Reviews combines entertainment with help content. The target group on average watched six minutes of skippable ad.

  • online commercials
    youtube

    With data-driven YouTube ads and a strong media plan we generated a crazy impact in the transition from offline to online.

  • online commercials
    youtube

    More than a million viewers saw the personalised Volkswagen ads and more than half sticked around - while they could also skip.