Facebook genereert enorm veel verkeer naar websites. Voor steeds meer uitgevers is het zelfs de grootste online verkeersbron (dus ook groter dan Google!). Maar hoe krijg je nou meer verkeer naar je site vanaf Facebook? Daar geeft Rand Fishkin, bekend van Moz.com en Whiteboard Fridays, in onderstaande video duidelijk antwoord op.

De 10 tips

  • First off, make sure that your Facebook audience usage matches your content goals and targets
  • Second, learn what does work in your topics in Facebook.
  • Number 3, you should set up your analytics to be able to track future visits from an initial social referral
  • Number 4, headlines often matter more than content in earning that first initial click.
  • Number 5 visuals tend to outperform non-visual content.
  • Number 6, timing still matters a little bit, but actually, interestingly not as much as it used to.
  • Number 7, the really big driver of Facebook spread and of the ability to be seen by more and more people,
  • Number 8, brand page reach is limited.
  • Number 9, if your traffic from Facebook has good ROI go ahead and pay to amplify.
  • And the last one, number 10, Facebook is really hard to game anymore

Lees zeker het transcript van de video als je meer wilt weten.